When your business is growing, the number of staff is increasing and operations and core business models figured out, it is time to focus on spirit, cohesion and values among people. Feeling is important in a growth company.
We had just perfect values before, very professional and valid with every perspective. But no one actually knew them, and somehow, they did not feel right anymore. I don’t know how they were chosen at the time, probably family-based entrepreneurs and a handful of staff wrote them down just because all other companies had theirs on their web sites. There is nothing wrong with that, I am sure those values reflected business needs and those people and their actions at the time. New hires were mainly picked out from the owner’s network and naturally qualified with mutual values too. So, there is no problem at all.